aniseisley
New member
When two companies announce a partnership, timing seems surprisingly important.
If one company announces the deal Monday and the other doesn't mention it until Friday, people can start wondering whether the partnership is actually finalized.
Ideally, both sides should agree on the announcement date, key messaging, quotes and links beforehand.
That becomes even more important for large integrations or partnerships involving different communities.
A partnership announcement press release can provide the formal announcement while both companies coordinate their own social and community posts around the same release.
How do you think partnerships should be coordinated when two companies have completely different audiences?
If one company announces the deal Monday and the other doesn't mention it until Friday, people can start wondering whether the partnership is actually finalized.
Ideally, both sides should agree on the announcement date, key messaging, quotes and links beforehand.
That becomes even more important for large integrations or partnerships involving different communities.
A partnership announcement press release can provide the formal announcement while both companies coordinate their own social and community posts around the same release.
How do you think partnerships should be coordinated when two companies have completely different audiences?